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The student-exclusive marketplace platform.

Safeli Shop

About

Safeli Shop is a university-exclusive marketplace designed to help students buy and sell safely within their campus communities. Our team developed the brand, platform, and user experience from the ground up, with a focus on addressing common concerns around safety, trust, and convenience in peer-to-peer student transactions. The main objective was to create a marketplace that feels secure and student-focused, while building a scalable brand that can expand across universities and support a growing ecosystem of campus commerce.

Services

Branding
Web design
App design

Industry

Technology & Marketplace Services

User Research

Safeli Shop began with deep user research to understand how students actually buy and sell items on campus. Through interviews, surveys, and informal conversations with UNC students, we identified recurring concerns around safety, trust, and convenience. These insights shaped the core problem we set out to solve: creating a marketplace that feels safer, more intentional, and built specifically for student life.

Prototyping

For Safeli Shop, prototyping played a central role in shaping the product and validating its core value proposition. We created a high-fidelity, clickable prototype that mapped the entire user journey, from discovering listings to completing a transaction with built-in safety measures like designated pickup times and locations. This prototype allowed us to simulate real user behavior, identify friction points early, and test how effectively the platform communicated trust and security. It also became a key tool for user interviews, feedback sessions with UNC students, and pitch presentations, helping stakeholders clearly visualize the product before development began.

Design

The design process for Safeli Shop was rooted in user-centered thinking and intentional simplicity. We focused on creating an experience that felt intuitive, modern, and safe, especially for students navigating peer-to-peer transactions. Design decisions prioritized clear information hierarchy, consistent visual language, and ease of navigation to reduce cognitive load and encourage confident decision-making. Throughout the process, we iterated on layouts, flows, and visual elements to ensure the platform not only looked polished but also supported Safeli Shop’s mission of creating a secure, student-focused marketplace.

Marketing

For Safeli Shop, we designed marketing assets that clearly communicated the platform’s value while staying visually consistent across channels. From social media graphics to website visuals, our focus was on clarity, trust, and engagement, ensuring each design supported user understanding and encouraged adoption.

WHERE STRATEGY MEETS CREATIVITY.

"Consistently reliable, deadline-driven, and deeply committed to delivering high-quality design work."

Naya Zimmerman, CEO of Safeli Shop

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