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A Great Idea Isn’t Enough If No One Can Use It If you’re building a product, platform, or website, you’ve probably heard the word usability . It gets used a lot, but it’s not always clear what it actually means or why it matters for your business. So What Is Usability, Really? The official definition of usability comes from the International Organization for Standardization (ISO) : Usability is the extent to which a product can be used by specific users to achieve specific go