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In the Pines
About
In the Pines Vintage is a vintage retail and styling business that curates unique vintage goods while also offering house styling and closet styling services. As the business continued to grow, the owner needed a cohesive brand identity and professional website that could communicate the quality of her work and the distinctive character of the brand.
NERIAH partnered with In the Pines Vintage to develop a complete visual identity, including the logo, typography, and color palette, before designing and building a custom website. The project focused on blending vintage and antique-inspired aesthetics with modern usability, creating a brand experience that feels both timeless and approachable. The result is a polished digital presence that showcases the business's products and services while providing a strong foundation for future growth.
Services
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Branding
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Web design
Industry
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Vintage goods
Creating a Vintage-Inspired Brand and Website
In the Pines Vintage is a vintage goods and styling business offering curated vintage pieces, house styling, and closet styling services. The owner came to NERIAH looking to create a professional brand presence that reflected the warmth, character, and intentionality behind the business.
At the start of the project, the business needed a cohesive visual identity and website that could clearly communicate what In the Pines offered. The challenge was to create a brand that felt vintage and antique-inspired while still appealing to modern customers.
Creating a Cohesive Brand System
The design process began with developing a brand palette and logo that set the tone for the full website. The visual direction balanced vintage charm with clean, modern design choices, creating a look that felt refined, intentional, and approachable.
From there, we explored several website wireframes and layout options before building out the final site. The website was designed to showcase the brand’s main offerings, guide visitors through shop, design, and styling services, and create a polished online presence that supports future growth.
Deliverables
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Brand Strategy & Positioning
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Logo redesign
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Color Palette & Visual Identity
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Website Design & Development
Client Testimonial
Kate Forlines, Owner of In the Pine Vintage
NERIAH created a beautiful branding package and website for me. The team was communicative, collaborative, thoughtful, professional and patient with me (I am not at all tech savvy). I am in love with the finished product and am thankful for the tech savvy guidance.